{"id":3506,"date":"2021-03-24T15:19:47","date_gmt":"2021-03-24T13:19:47","guid":{"rendered":"https:\/\/mevea.com\/?p=3506"},"modified":"2022-09-02T17:27:32","modified_gmt":"2022-09-02T14:27:32","slug":"standing-out-in-bauma-2022","status":"publish","type":"post","link":"https:\/\/mevea.com\/news-events\/blog\/standing-out-in-bauma-2022\/","title":{"rendered":"Standing Out in Bauma 2022"},"content":{"rendered":"<div class=\"row-fluid-wrapper row-depth-1 row-number-1 dnd_area_main_banner-row-0-background-image dnd-section dnd_area_main_banner-row-0-vertical-alignment\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-cell dnd_area_main_banner-column-1-vertical-alignment dnd-column\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"12\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-2 dnd-row\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div id=\"hs_cos_wrapper_dnd_area_main_banner-module-2\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<h3>All key players. All innovations. All target groups. All trends.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span data-preserver-spaces=\"true\">Gigantism is a word that bauma uses to describes the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">biggest live trade shows of the construction industry<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to be held in the COVID-19 era. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You already know how important the event is, but how do you stand out among the 3,700 exhibitors?<\/span><\/p>\n<p><strong>After this\u00a0quick\u00a0read-through, you will know how to&#8230;<\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Differentiate from your competition in Bauma<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Engage your potential customers through a hands-on experience<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Showcase your competitive differentiators using a <a href=\"https:\/\/mevea.com\/solutions\/training-simulators\/\">Digital Twin-based simulator<\/a><\/span><\/li>\n<\/ul>\n<hr \/>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pSjomehTROQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h3>Differentiate from your competition<\/h3>\n<p><span data-preserver-spaces=\"true\">Using simulators is a relatively simple way to stand out in trade shows for a simple reason \u2013 visitors can test out your products without risk.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While marveling at new machines has traditionally worked in starting a conversation with your sales team,\u00a0it is not engaging. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How many potential customers have seen your exhibition stand and continued walking due to boredom?<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3513 aligncenter\" src=\"https:\/\/mevea.com\/wp-content\/uploads\/Bauma-crowds-scaled.jpg\" alt=\"\" width=\"853\" height=\"480\" srcset=\"https:\/\/mevea.com\/wp-content\/uploads\/Bauma-crowds-scaled.jpg 2560w, https:\/\/mevea.com\/wp-content\/uploads\/Bauma-crowds-400x225.jpg 400w, https:\/\/mevea.com\/wp-content\/uploads\/Bauma-crowds-600x338.jpg 600w, https:\/\/mevea.com\/wp-content\/uploads\/Bauma-crowds-1536x864.jpg 1536w, https:\/\/mevea.com\/wp-content\/uploads\/Bauma-crowds-2048x1152.jpg 2048w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/p>\n<h5><span data-preserver-spaces=\"true\">When everyone brings their machines for a show, it is hard to stand out<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">This challenge has a solution\u00a0and many companies have already begun tackling the issue of non-involvement by including simulators in their trade show arsenal. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, it is\u00a0crucial\u00a0to understand that, unlike Mevea&#8217;s <a href=\"https:\/\/mevea.com\/solutions\/training-simulator-hardware\/\">physics-based simulations<\/a> that are accurate virtual representations of your real machines,\u00a0some of the currently exhibited simulators are merely games.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">E<\/span>xhibiting your products with a Digital Twin and engaging your audience can make a world of difference.<\/p>\n<h3>Engage your potential customers through a hands-on experience<\/h3>\n<p><span data-preserver-spaces=\"true\">Imagine the following process&#8230;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your sales team identifies a potential customer and proceed to start a conversation. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They explain the products\u2019 newest features, use cases, and take the customer to the Digital Twin of your real machine for a test drive.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With the <a href=\"https:\/\/mevea.com\/solutions\/digital-twin\/\">Digital Twin<\/a>, the customer gets to\u00a0experience your products\u00a0and test their capabilities. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The situation also allows your sales team to develop a better understanding of the customer&#8217;s needs and provide information accordingly, even agree on a follow-up with the engaged customer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3514 aligncenter\" src=\"https:\/\/mevea.com\/wp-content\/uploads\/Engaging-Customers-scaled.jpg\" alt=\"\" width=\"861\" height=\"484\" srcset=\"https:\/\/mevea.com\/wp-content\/uploads\/Engaging-Customers-scaled.jpg 2560w, https:\/\/mevea.com\/wp-content\/uploads\/Engaging-Customers-400x225.jpg 400w, https:\/\/mevea.com\/wp-content\/uploads\/Engaging-Customers-600x338.jpg 600w, https:\/\/mevea.com\/wp-content\/uploads\/Engaging-Customers-1536x864.jpg 1536w, https:\/\/mevea.com\/wp-content\/uploads\/Engaging-Customers-2048x1152.jpg 2048w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/p>\n<h3>Showcase your competitive differentiators using a Digital Twin-based simulator<\/h3>\n<p><span data-preserver-spaces=\"true\">Construction and earthmoving machinery are often sizeable and therefore\u00a0difficult to properly exhibit\u00a0in trade shows. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even if your exhibition stand were to cover sufficient area to display your largest machines (which is a costly investment), there is no practical way for the visitors to test and experience them.<\/span><\/p>\n<h5><span data-preserver-spaces=\"true\">Mevea&#8217;s Digital Twin approach solves this challenge<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">By creating a Digital Twin of your largest machines, you make a logistically smart decision, avoid relying on empty space for your ROI, and provide your customers with an experience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Furthermore, you\u00a0reduce costs\u00a0and increase the number of products you can effectively display while increasing the number of\u00a0meaningful conversations\u00a0your sales representatives can have during the event.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #eff7ff;\">\n<tbody>\n<tr>\n<td style=\"width: 52.0455%;\"><img decoding=\"async\" class=\"wp-image-1402 alignleft\" src=\"https:\/\/mevea.com\/wp-content\/uploads\/Mevea_Logo_text.png\" alt=\"\" width=\"347\" height=\"74\" srcset=\"https:\/\/mevea.com\/wp-content\/uploads\/Mevea_Logo_text.png 2037w, https:\/\/mevea.com\/wp-content\/uploads\/Mevea_Logo_text-400x86.png 400w, https:\/\/mevea.com\/wp-content\/uploads\/Mevea_Logo_text-600x129.png 600w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/td>\n<td style=\"width: 47.9545%;\">\n<h4><\/h4>\n<h4><strong><a href=\"https:\/\/mevea.com\/about\/contact\/\">Ready to stand out? CONTACT US!<\/a><\/strong><\/h4>\n<p style=\"text-align: left;\">\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>All key players. All innovations. All target groups. All trends. Gigantism is a word that bauma uses to describes the\u00a0biggest live trade shows of the construction industry\u00a0to be held in the COVID-19 era. You already know how important the event is, but how do you stand out among the 3,700 exhibitors? After this\u00a0quick\u00a0read-through, you will [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[123],"tags":[23,229,203,227],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standing Out in Bauma 2022 | Mevea<\/title>\n<meta name=\"description\" content=\"Standing out in trade shows is often hard. 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